This has even spawned a new kind of creator – the micro influencer.
" Searches for Influencer Marketing" have grown by 416% over the last five years. To get a real feel for the size of the creator economy, just look at the influencer space.Ī market that didn’t exist 20 years ago is now worth roughly $14 billion. So while unlikely, there is potential to turn YouTube into a full-time gig. On the other hand, the number of YouTube channels that made five or six figures has grown by 40%.
The professional YouTube dream, though, may be out of reach for most.ĩ7.5% of YouTubers make less than $12,000 from the platform.
Speaking of YouTube, as of 2020 there were more than 51 million channels on the platform.Īnd new channels are being created at a rate of 23% per year. One survey even shows that more kids today want to become YouTube stars than astronauts. It’s estimated that 50 million people around the world now consider themselves "creators."Ī growing number of people are making a living as "creators". More important than consumption, however, is the number of new creators that are emerging in this environment. Twitch streams are one way that creators reach (and monetize) their audiences. In fact, Twitch’s peak concurrent viewership was already surpassing major cable networks like CNN back in 2018.Īnd in January of 2021, Twitch Streamer David “TheGrefg” Martinez broke the platform’s concurrent viewership record with 2.47 million viewers at one time. Search interest for "" is up 70% over the last five years. Thanks largely to platforms like Instagram and YouTube, people are spending more time consuming content created by individuals.Īnd viewers are increasingly flocking to platforms like Twitch to watch “amateur” content instead of professionally produced television. Searches for “creator economy” have grown by 1150% in five years. One of fastest-growing cultural trends is the rise of the creator economy. If you want to learn about the most important cultural trends for 2022 and beyond, read on. Plus, culture tends affects everything from consumer behavior to technological innovation. It’s fair to say that culture is constantly changing.įrom pop culture to niche interests, culture never stands still.